An overwhelming majority of online shoppers consider product reviews and feedback from their own social circles before making a purchase.
We needed to position Kansas City as a great place for businesses to thrive and a wonderful place for people to live in a way that even Amazon would appreciate. National media coverage and a healthy dose of ingenuity were absolutely necessary.
We paired product reviews with Mayor Sly James’ social media savviness to turn Kansas City into the most well-reviewed city on Amazon. Mayor James purchased 1,000 items on Amazon, incorporating the city’s selling points into each rave review he gave before sharing to Twitter.
impressions (116,611,903 estimated impressions)
media value ($1,910,472.63 estimated media value)
Amazon’s High-Stake Contest
— Good Morning America
Cannes Lion Bronze 2017
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