An overwhelming majority of online shoppers consider product reviews and feedback from their own social circles before making a purchase.
We needed to position Kansas City as a great place for businesses to thrive and a wonderful place for people to live in a way that even Amazon would appreciate. National media coverage and a healthy dose of ingenuity were absolutely necessary.
We paired product reviews with Mayor Sly James’ social media savviness to turn Kansas City into the most well-reviewed city on Amazon. Mayor James purchased 1,000 items on Amazon, incorporating the city’s selling points into each rave review he gave before sharing to Twitter.
Amazon’s High-Stake Contest
— Good Morning America
Cannes Lion Bronze 2017
impressions (116,611,903 estimated impressions)
media value ($1,910,472.63 estimated media value)
Please submit your email to download content. Your info will not be shared with any outside sources.
Ready to scratch everything?