We discovered At Home’s core customer loves to refresh their home often and needs a store that allows her to fulfill her ever-evolving list all in one spot.
We needed to bring awareness to the brand, showing customers how At Home is different than the competition and offers the best value and selection in one store—a huge priority to our target audience.
We built a campaign all around finding that perfect item at the perfect price. When our customer sees the selection At Home has to offer in even just one category, she gets excited about what else they might have in-store.
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