Top-of-mind tactics.

Big O Tires: Big O Yes

There are so many tire companies out there, it’s hard to keep their names straight in a sea of black rubber sameness. Big O Tires needed to build name recognition and increase brand awareness.

Modern Consumer Insight

Today’s consumers don’t have strong brand loyalty—and tire store brands are largely seen as interchangeable.

Challenge

We needed to create a new campaign that leveraged its name as part of the overall idea in order to keep the Big O name top-of-mind for consumers considering buying new tires or getting car service. Many tire stores are constantly running promotions, so it’s difficult to compete on pricing discounts alone.

Solution

We rebranded Big O Tires around the simple idea that “for all your car’s Big Oh Nos, there’s always a Big O Yes.” The campaign revamped how we approached TV, radio, digital, social, POS and even the way employees speak to customers in-store.

Results

10.8%

increase in tire sales


3.8%

increase in car count


7.8%

overall sales growth