Today’s consumers don’t have strong brand loyalty—and tire store brands are largely seen as interchangeable.
We needed to create a new campaign that leveraged its name as part of the overall idea in order to keep the Big O name top-of-mind for consumers considering buying new tires or getting car service. Many tire stores are constantly running promotions, so it’s difficult to compete on pricing discounts alone.
We rebranded Big O Tires around the simple idea that “for all your car’s Big Oh Nos, there’s always a Big O Yes.” The campaign revamped how we approached TV, radio, digital, social, POS and even the way employees speak to customers in-store.
increase in tire sales
increase in car count
overall sales growth
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