Ideas

Spirit Airlines: Crop Circle

Spirit Airlines needed to introduce travelers to its stripped down “Bare Fare” model in a new market. Instead of negotiating TRPs, we negotiated soybean prices to create a 20-acre Bare Fare Crop Circle on farmland just beneath the airport’s flight path. The campaign was awarded AdWeek’s Media Plan of the Year.

The crop circle was a great example of solving a problem in an extremely creative and scrappy way. This nailed it.

Paul Berry

Director - Communications, Advertising & Brand for Spirit Airlines