Lead Forensics

Bringing magic animation to delicious content.

DQ: Pivoting production during pandemic.

With COVID-19 putting live action production on pause, DQ needed a safe, new and broadly appealing way to bring a smile to the faces of fans and keep them engaged while introducing new additions it its menus.

Modern Consumer Insight

Within a QSR category full of deals and limited-time offers, modern consumers don’t just want to be sold to. They’re also hungry for entertainment that’s memorable and fun.

Challenge

DQ needed a creative campaign that would introduce fans to its latest and greatest additions to the Blizzard flavor family — while constrained by production capabilities impacted by the pandemic.

Solution

A creative treatment as whimsical, fun and timeless as the brand itself: animation. While it’s not new to the world, we found that it was novel to the QSR space. Additionally, this approach allowed us to bring humanity and joy to TV and social content while keeping everyone safe. Fans young and old alike were delighted with the new style and rushed to re-share and express their excitement over both the new flavors and the fresh look sweeping the DQ fan-verse. Even as production capabilities start to open up again, DQ is keeping animation as a part of their creative toolkit as a way to bring the magic of DQ to life.