Ideas

Dairy Teens

For decades, America has known there’s something extra that makes DQ Blizzard Treats, chicken strip baskets and soft serve a little more special. And it’s not the gravy, or even the hot fudge.

It’s the teenage crew members. The smiling, brace-faced, eternally positive, first time employees that make every dip cone like their future depends on it – which it actually might. This was the inspiration behind the Dairy Teens. A fun and funny campaign that shows the youthful spirit of the brand, and the makers of Fan Food.

 

 

The Dairy Teens are the fun, enthusiastic, imaginative, charming, and slightly awkward adolescents of today's America. Their passion for DQ is contagious, and with this campaign, we wanted to capture every ounce of it.