Word-of-mouth
for compelling comfort.

Delta Faucet: Ear Savers campaign.

When Delta Faucet saw a simple way to improve the face mask experience, it diverted a portion of their production capabilities to make ear savers available for free—and asked us to help spread the word.

Modern Consumer Insight

Consumers want brands to make their lives better, to be useful—especially in times of crisis.

Challenge

Passionate about making lives better through thoughtful design, Delta Faucet created and produced flexible clips to ship, for free, to consumers around America. Still, the brand needed a way to get the word out to consumers and connect them with the products.

Solution

We created a compelling story of meaningful-design-brought-to-life as told by an actual Delta employee. This piece was used across digital to drive awareness for the good that Delta is doing in a time when Americans need the kind of innovative comfort Delta Faucet is known for.


Results

2M

Ear savers created


1.9M

Earned impressions


29

Press hits