Lead Forensics

Reimagining a product launch in a pandemic.

Delta Faucet: “The Real Life Showroom” campaign.

In a world without in-person trade shows and keynote addresses, Delta Faucet was left without its tried and true platform to introduce new products to buyers.

Modern Consumer Insight

Real people in real homes desperately want products built to stand up to their daily lives —  especially during the pandemic, when life at home got real-er than ever.

Challenge

As the most human-focused brand in the category, trade shows never let Delta show off where their impact is most felt: daily life. We needed to take a dated industry event and make it something worth attending for media and consumers, while understanding this year, everyone was stuck at home.

Solution

Delta Faucet partnered with us to create The Real Life Showroom: A one-of-a-kind live stream event redefining a product launch in a trade-show-less world. We partnered with the star of the most bingeable show in quarantine Emily Hampshire to host the event, driving attendance among consumers, customers and media. The event spanned four time zones and three production teams to create an experience for buyers, media and DIYers on a global scale, outdoing every Delta launch event prior. 


Results

163

earned media placements in trade, consumer and entertainment publications.


26

social influencer posts.


90%

increase in earned media impressions from previous year.