Social media channels and real time research allowed DQ fans to tell us where to take the brand: From happiness as a state of mind to happiness as a choice.
As production capabilities moved to virtual and restaurant locations closed for dine-in options, we needed to come up with a year’s worth of new ways to connect DQ fans to their beloved brand.
With consumers under full lockdown, we created happy choices: DIY waterpark kits, Blizzard candles and an animated campaign that overcame production challenges. DQ even received an unpaid feature on Jimmy Fallon’s “Thank You Notes,” reaching millions of nightly viewers.
above benchmark for engagement.
most beloved brand, ahead of Disney and Chik-fil-A.
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