Today’s consumer appreciates it when brands have a sense of humor and play ball when celebrities mention them.
How does a brand like DQ make the most of a moment like an unpaid celebrity mention? And stay true to their brand?
We hired Le’Veon. For a day. Bell came to DQ and joined the crew, learned the tricks of the Blizzard trade and met with members of the press to spread the word.
of DQ increased
Earned media and one NFL contract for 2017 season
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