For the first time ever, there are more singles than married couples in the U.S. And with reshaping gender roles and marriage being pushed until later in life, singles don’t hide their status, they proudly fly solo.
On a holiday where everyone is celebrating couples and romance, how do we champion the proud single and their status?
We hijacked a holiday and launched The Singles Blizzard, the first-ever Valentine’s Day treat for singles.
Facing record-low temps, drove a 7% sales increase on Valentine’s Day
Social engagement rates
in just two weeks
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