Lead Forensics

A sustainable
framework for
global impact.

Fruit of the Loom: A sustainable framework.

Fruit of the Loom: A sustainable framework.

As a leading global brand specializing in the design, manufacture and marketing of products that bring comfort, performance and fun to everyday moments, Fruit of the Loom, Inc. already had a strong commitment to sustainability. They came to us to connect its mission with consumers, increase its efforts and inspire the world to do the same.

Modern Consumer Insight

People want to know the products they buy are safe for them and their families, made with regard for both humanity and ever-changing climate conditions that remain a top concern for so many.


First, we developed both a comprehensive understanding of the issues relevant to all stakeholders as well as an assessment of Fruit of the Loom, Inc.’s current impact. Then, we would need to define its sustainability purpose and measure impact moving forward.


Working with a cross-functional team from manufacturing to brand marketing, we implemented a framework using the United Nations Sustainable Development Goals. This led to the creation of Fruitful Futures, Fruit of the Loom, Inc.’s first-ever global sustainability plan to deliver essential goods fit for the changing world. Fruitful Futures connects its portfolio of heritage brands and its global workforce to commitments across three main pillars: People, Planet and Product. In September, the organization launched its first-ever, annual, global sustainability report, outlining the company’s highlights and commitments for the future. These efforts unified all of the organization’s iconic brands, which are customizing the plans and bringing the commitments to life in authentic ways.



News hits including Yahoo!, Business Insider, Retail Wire and industry trade outlets like Sourcing Journal, Just-Style and Graphics Pro.




Engagement on Fruit of the Loom, Inc.’s LinkedIn announcement.

We developed a bold strategy and visual brand identity that
builds a simple and consistent brand inside and out.