Ideas

Gold Diggers

For the release of Missouri Lottery’s most expensive Scratcher® to date, the $30 Golden Ticket, we wanted to do something that played to people who were looking for a big payout. Our client liked the final spot so much that they debuted it on the Super Bowl in Missouri.

This clever spot is one reason we’ve had such spectacular success with the new $30 ticket.

May Scheve Reardon

Executive Director of the Missouri Lottery