From Doomscrolling
to Microbingeing

The world’s attention span has been reduced to eight seconds—and is shrinking. 

In 2020, Instagram feeds were inundated with somber content on a wide range of topics. Consumers found themselves caught in a downward spiral of “doom scrolling” in their social feeds. 

Building on the star power of HARIBO gummies, we created the Chewy Channel for IGTV, the world’s first streaming network for shrinking attention spans. And in 2020, HARIBO brought joy to feed-weary doomscrollers when they needed it most. From digital adventures to the shortest, sweetest Halloween marathon ever, The Chewy Channel helped show bad-news-bingers the sweeter side of their social feed during quarantine on Instagram.