The world’s attention span has been reduced to eight seconds—and is shrinking.
While HARIBO is an iconic brand, it wasn’t acting like one on social media. It needed to evolve its messaging in a shifting media landscape with content as binge-able as the candy it featured.
Building on the star power of HARIBO gummies, we created the Chewy Channel for IGTV, the world’s first streaming network for shrinking attention spans. A new series comes out every month, using the classic tropes of television and streaming platforms as our guide.
Short Social Good Awards: Winner in IGTV, Native Advertising
Digiday: Most innovative use of content
Views of the first series
Chewy Channel followers (and counting)
Total thruplay benchmarks
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