Justin's
Live a little nutty campaign.
Scaling a beloved brand, nationally.
As the nut-centric maker of "damn good" nut butter spreads, confections, and snacks, Justin's tapped us to help their beloved brand scale nationally without losing its soul.
Challenge
We needed to harness the power of this brand and its band of true believers to expand to new parts of the country. A fully integrated campaign would provide just the right set of opportunities to rally America and spread the love.
Modern Consumer Insight
People want brands to be human, empathetic. Having a brand personality — in this case, nutty positivity and an imaginative spirit — can make a brand and their products stand out on the shelf.
Solution
We leaned into Justin’s mission — never stop imagining new possibilities, spreading the goodness, and laughing along the way. We turned it into a series of magazine print, online video, digital audio, OOH, digital, and social messaging, set to launch in August.
Up Next:
Urban League