People want brands to be human, empathetic. Having a brand personality—in this case, nutty positivity and an imaginative spirit—can make a brand and their products stand out on the shelf.
We needed to harness the power of this brand and its band of true believers to expand to new parts of the country. A fully integrated campaign would provide just the right set of opportunities to rally America and spread the love.
We leaned into Justin’s mission—never stop imagining new possibilities, spreading the goodness, and laughing along the way. We turned it into a series of magazine print, online video, digital audio, OOH, digital, and social messaging, set to launch in August
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