Ideas

Vanity Fair: Lift Tour

With nearly 100 years of lingerie experience, Vanity Fair has one mission: supporting powerful women from the inside out. The Lift Tour was how we proved our mission to women all over the country. A coast to coast fit tour that donated thousands of bras to Dress for Success and created a nation of Women Who Do.

For many [of our clients] this will be one of the first bras that fit. And when we know her clothes fit, we know she’ll stand taller, she’ll look better, she’ll be more confident. That’s what this tour is all about.

Joi Gordon

CEO, Dress for Success