Ideas

Major League Funk

All summer long, Minor League mascots sweat, stink, and chafe in their oppressive cloaks of synthetic fur. Though they’re in the Minors, these mascots suffer from Major League underwear funk.

Russell partnered with Minor League Baseball to become the unofficial underwear of Minor League mascots from the hottest parts of the country. We told their stories via short form documentary and brought them relief in the form of Russell FreshForce Underwear with odor-fighting technology.

Mascot Kit GIF (1)
Screen Shot 2017-10-18 at 5.24.20 PM (1)

I thought my underwear was bad until I met Chico the Chihuahua. Now, we both wear Russell FreshForce.