We interviewed Missouri Lottery players at the point of purchase and learned that while nearly all players know that Lottery funds support our schools, about half didn’t make the connection that they were doing a good thing just by playing.
Our challenge was to show Missourians that they are philanthropists every time they buy a Missouri Lottery ticket.
Education is powerful and can be a magical catalyst in the lives of young Missourians. We used the Missouri Lottery’s most visible point of purchase, their vending machines which are located in hundreds of locations across the state. Working with top animators, we highlighted the powerful effect every dollar spent on lottery games has.
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