The guests who stay at Motel 6 aren’t just Economy Lodgers, they’re Economy Movers– the often overlooked, misunderstood budget travelers who keep our economy moving — from blue collar to essential workers, to the trucker drivers who we all rely on. Motel 6 can’t just be the brand they prefer, we need to be the brand they deserve.
While we knew we needed to redesign the brand around our guests, we wanted to protect the things that made this brand so iconic to begin with: its tagline — We’ll leave the light for you — and spokesperson, Tom Bodett.
The “For You” campaign gives Motel 6’s iconic tagline an empathetic twist, shining a light on the guests we leave our light on for. It is supported by a long term commitment to know, help and celebrate this incredibly inspiring audience.
impressions across broadcast, radio, streaming audio, social, digital, owned and earned channels
increase in revenue versus same period pre-pandemic
increase in reservations versus same period pre-pandemic
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