More than 4 million babies were born during COVID quarantine. With grandparents seen as the most susceptible to severe COVID symptoms, it meant many were unable to meet their new grandchildren in person for several months.
Coming out of quarantine, Motel 6 wanted to help grandparents travel safely and affordably to finally meet their newest family members.
Through our “Grand Introduction” Campaign, we were able to celebrate this unique moment in history and the heartfelt emotions that came with it; documenting some real introductions, and creating a Grand Discount good for any grandparent who stays at Motel 6.
additional impressions through strategic partnership with AARP
CTR on AARP’s social channels — an all-time high
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