Research shows that food trends often start with younger consumers seeking out flavor adventures—beverages especially are top choice for people on the run.
With impeccably chic beverages swarming social feeds, we needed an unexpected strategy that would entice millennial families to give milk a fair shot.
For World Milk Day, we created Mülü, a campaign to bring a “new” product to the people. Featuring a stunning design ecosystem and flashy-but-true health claims, we hooked them with a favorite new wellness wonder that had just one ingredient: milk.
YOY increase in World Milk Day impressions
PR news release online impressions
American Advertising Federation
National Gold Addy Award
Integrated Brand Identity Campaign
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