With impeccably chic beverages swarming social feeds, we needed an unexpected strategy that would entice millennial families to give milk a fair shot.
For World Milk Day, we created Mülü, a campaign to bring a “new” product to the people. Featuring a stunning design ecosystem and flashy-but-true health claims, we hooked them with a favorite new wellness wonder that had just one ingredient: milk.
YOY increase in World Milk Day impressions
PR news release online impressions
American Advertising Federation
National Gold Addy Award
Integrated Brand Identity Campaign
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