A creative culinary campaign.

Noodles & Company: The Zoodler campaign.

Noodles & Company: The Zoodler campaign.

When Noodles World Kitchen wanted to expand its menu to attract new fans, it committed itself to the inclusive belief that everyone should be able to enjoy noodles—whether diners were gluten-free, vegan, Keto or just plain hungry.

Modern Consumer Insight

People love experiences that add to their own stories—ones to remember and share with their own networks.

Challenge

We needed to create a comeback story that put Noodles World Kitchen back into regular rotation. We also needed to embrace this anti-carb, fitness-tracking-obsessed culture we live in. Zucchini noodles, or Zoodles, were the way in.

Solution

We created a stationary bike that turned zucchini into noodles, and introduced it on a national morning show—can’t tell you which one—on National Zucchini Day. We then took the Zoodler on the road with an integrated, nationwide push that invited people to come veg out with a bowl of Zoodles.


Results

4.1%

Q1 sales increase


$4.2M

Q1 increase in online sales


279M

impressions on National Zucchini Day