Teens spend far more time on screens than getting exercise. And activity levels drop even more during the summer when school’s out. We discovered that, with the right motivation, teens would happily set down their devices and start moving.
Most gyms don’t allow anyone under 18 to join. Teenagers have very limited, if any, discretionary income. Social media prohibits targeting teenagers. And teens are hardwired to ignore advertising like it’s asking them to clean their rooms.
Planet Fitness lifted age restrictions for teens, and invited them to workout for free, all summer long. We filled social feeds with warnings of teens suffering from Summer Afflictions, and enlisted the help of Caleb McLaughlin from Stranger Things — using its popularity to help get butts off the couch. Now that’s meta.
in 6 weeks
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