Ideas

Dear Seniors

For the Russell Athletic Bowl, we wanted to honor the relationship between player and coach and the lifelong power of team. So, we released two videos inspired by actual letters from an Indiana high school football coach and one of his graduating seniors.

The “Dear Seniors” effort included a month-long social media campaign featuring real letters from high school coaches to their seniors.

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If that doesn’t at least catch your breath, well, you might not be spending enough time taking stock in the amount of time high school coaches sink into their charges.