Today’s consumer has come to ignore today’s “technologies” and boring product demos, but still needs proof, especially with underwear.
We needed a new kind of role model and product demo that would break through and speak to our male audience.
We went to the stickiest, sweatiest place on earth: the briefs on minor league mascots in some of the hottest cities in America. We created a series of hilarious short films about how we have tested our latest briefs on minor league mascots with major league funk—and it worked.
Successful nationwide launch, beating sales projections
Please submit your email to download content. Your info will not be shared with any outside sources.