Helping families get it together in quarantine.

ShopRite: A brand idea.

Locked into a media buy and days away from launching one of their biggest advertising promotions of the year, ShopRite had to pivot their messaging with new work that addressed the new state of familyness and home during quarantine.

Modern Consumer Insight

Today, home is pulling double-duty. Our kids and pets are now our co-workers, kitchens are cafeterias, closets are conference rooms. Still, one thing is staying the same: family is still family.

Challenge

With only five days to pivot, ShopRite came to us to figure out how to create an authentic message reminding families that the grocery chain was working around the clock to keep their shelves stocked for them.

Solution

We saw this as an opportunity to create something that laddered up to ShopRite’s brand idea: Helping you get it together, together. In just a few days, we recut and recorded a spot that connected the heart of the brand to the homes of consumers. And for the first time in ShopRite’s history, it ran a spot that wasn’t promotional—it represented their brand’s story.