Singles Blizzard

Along with our client, Dairy Queen, we invented the Singles Blizzard to hijack Valentine’s Day from couples and help singles everywhere take pride in their solo status, not hide from it.

The PR and social-led campaign gained 30 million media impressions in just two weeks and, facing record-low temps, drove a 7% sales increase on Valentine’s Day.




For all you singles, Dairy Queen is thinking of you. They created a treat called the Singles Blizzard…be single and proud this Valentine's day, which I love.

Sara Haines

Good Morning America