Lead Forensics

Human-centered healthcare.

Spira Care: Brand design and creation.

Spira Care: Brand design and creation.

What began as simple Millennial research grew to a small revolution and a rapid evolution in how we collaborate—all inspired by the question, “What is the future of healthcare?”

Modern Consumer Insight

Our research proved that the challenges in healthcare shouldn’t be solved by high-tech solutions. People want and need real, meaningful and personal one-on-one experiences.


We needed to build a place with members rather than a plan for patients—in collaboration not only with our partners, but with 450+ potential members to design and test Care Center concepts.


With our architectural partners, we literally built member experience from the ground up, from each clinic’s look and feel to materials and surfaces to service offerings free from copays, deductibles or fees for any procedure performed on-site—all included for a low monthly premium.



Net Promoter Score


Growth in member enrollment over an 8-week period.


Care Centers are currently open, with plans for expansion in 2020.