Lead Forensics

Bringing bold
to the drive thru.

Taco John’s: Kindred Spirits Campaign

Quick service restaurant customers were craving more excitement in their diet. So we created a fully integrated campaign to show them when it comes to bigger, bolder, better eating, Taco John’s speaks their language.

Modern Consumer Insight

For the core Taco John’s guest, boring is the enemy. In fact, nearly 1/5th (18%) of people who stop visiting a restaurant they were once loyal to do so because they “get tired of it.”

Challenge

The QSR space is one of the most crowded and
competitive in food. Taco John’s needed to break through the clutter and show customers a more exciting experience than what they’ve come to expect from other restaurants.

Solution

High quality and high value food that veers from the ordinary is an essential part of the Taco John’s experience. So, we created a vibrant, energetic campaign to illustrate how Taco John’s customers and employees are cut from the same, excitement-craving cloth.

To establish Taco John’s new voice as the excitement expert, we enlisted the one spokesperson that knows more about their delicious offerings than anyone. We turned a faceless Taco John’s drive thru speakerbox into a colorful concierge for never-before-tasted Mexican food — a true best food friend to our excitement-seeking customers. With a mix of
highly stylized TV, radio and POP executions, we showed when it comes to bolder eating, Taco John’s is truly in a world of its own.


Results

$3,000

weekly increase in per store average sales.


12.2%

weekly comp sales increase in the first four weeks of the campaign.