Snacking is at an all-time high with 94% of Americans snacking at least once a day. Also: people who try a TAKE5 Bar are 2.5 times more likely to buy it again. It’s that good.
With low awareness and a small media spend, Take5 needed to get noticed in a highly competitive category, among a generation of consumers trained to ignore traditional advertising.
TAKE5 established itself as the ultimate remixed snack by giving consumers a fresh take on the things they know and love. TAKE5 created experiential sampling initiatives for relevant hot spots that allowed the brand to connect directly with the target via social channels.
fastest growing candy bar in the entire category
increase in overall brand awareness
increase in sales
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