Ideas

Take5 Remix Campaign

The Hershey Company launched the Take5 Bar in 2004 and, due to consumer confusion, quickly pulled all marketing support for the brand. In 2015, the company set out to relaunch the Take5 Bar in a way that appealed to millennials.

In one of the most crowded categories, Barkley needed to help break through the noise. We relaunched the candy bar as the ultimate REMIX and introduced a new generation to the bar via remixed experiences. Unlike the other big spenders within Hershey’s portfolio, we used marketing in a whole new way to engage millennials and encourage discovery, participation and brand experience. We remixed all touch points from trial to media, content and channel mix. Each experience gave Millennials a fresh take on things they know and love, maximizing impact and social sharing.