Take5 SXSW Swag Exchange

In 2016, we relaunched the TAKE5 bar. As the ultimate combination of chocolate, caramel, peanuts, peanut butter and pretzels, we deemed it a REMIX and set out to remix the world. We kicked off the campaign at SXSW.

Each year in Austin, brands dole out endless amounts of swag in hopes of capturing the influential audience. TAKE5 showed up and remixed that swag into stuff they actually wanted and could use to make their SXSW better.

It’s one of those ideas that you see and ask, ‘Why didn’t anyone else think of this years ago?'