Upside-Down Rooms

Only the world-famous DQ Blizzard is so cold and so thick it can be flipped upside down. So we flipped Instagram upside down, introducing the flipped Blizzard to millions of millennials who’ve never been flipped.



Sometimes breaking through the clutter on Instagram requires nailing a bunch of furniture to the ceiling. That's the world we're living in.

Julia Unverfehrt

Senior Account Manager, Barkley