Ideas

Wingstop THUMP

For National Chicken Wing Day, we wanted to host the first auction on Periscope—where fans could “bid” using the native heart button. But when we asked Periscope if they could help, they told us it was impossible.

So we took matters into our own hands, and THUMP was born.

It’s safe to say this was considered a rousing success and a template for future Periscope fun.

The Drum