Though Winter Park is a vast, big-mountain Colorado ski resort where anyone can find and fulfill their sense of adventure, they weren’t getting credit for the 3,100 skiable acres of diverse terrain. We needed to shift long-standing perceptions of what the resort had to offer in order to introduce visitors to the full experience.
We created a multi-faceted plan to encourage visitors to consider Winter Park Resort through the “More Than You Imagine” campaign. Over five seasons, we reimagined the entire guest experience, from staff name tags and restaurant menu items to retail gear and on-mountain signage. The result? New visitors, new perception and new energy for a 75-year-old resort icon
Consecutive seasons of YOY gains against pass sales, visitation, ROI, CPA and CPC
Increase in sales
Increase in season pass sales
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