Free Knowledge

Reaching the Parents of Gen Z: The Forgotten Gen X

“Would the kids in The Breakfast Club even talk to each other if they found themselves in a Saturday morning detention today?” ponders Allison Slater Tate, Gen X mother, to the Washington Post, “or would they spend all their time on their phones, texting their friends about how lame it was and never actually make...

Barkley Partners Focus on Creativity and Innovation for 2018 SXSW Interactive Festival

Since 2007, professionals from across the country have submitted their sessions for the SXSW PanelPicker, the official SXSW Interactive Festival user-generated proposal platform. This gives anyone from the community a chance to share ideas that may result in solo presentations, panels, book readings, workshops or more at the SXSW Festival. In 2017, nearly 4,400 proposals...

How Baby Boomer Parents Molded the Millennial Generation

Millennials receive a lot of criticism about their need to be coddled, their reliance on technology and their debt-ridden finances. But why are Millennials the way they are? Children are a product of their upbringing, after all, so what role did their Baby Boomer parents play in the development of who they are today? One...

#AddTrends: How Not to Use the Solar Eclipse As a Marketing Gimmick

Unless you’ve been living under a rock the past month or two, the upcoming solar eclipse isn’t news to you. In fact, it’s likely getting a little weary, considering it has appeared on channels across the country at an increasing rate. Well, pretty much every channel. Considering the event’s widespread awareness, it probably seems like...

Top 10 AMA Facebook Knowledge Drop

This summer, Facebook hosted a day-long Ask Me Anything workshop with Barkley. They met with Engagement, Leadership, Account, and Creative to share what’s on the horizon, best practices and features, and armed our folks with strategies to make our Facebook content even more bulletproof. As a result, we collected our Top 10 takeaways that we...

4 Ways to Appeal to Gen Z on Social Media

The generation born post-1995, AKA Gen Z, is quickly gaining on Millennials for share of population and buying power. They have proven that they are not a generation to be ignored. But, as with every new generation, marketing brands to this generation is vastly different from the last. Below are four tips for a social...