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You Can’t Convert What Your Customers Don’t See

Last summer, in “What Email Marketers Still Don’t Know They Don’t Know” I pointed out that just because you send email campaigns, doesn’t mean they made it to the inbox of your intended recipient. Deliverability is a tough game, but there are ways to master it. Unfortunately, it’s not the only way your email campaigns...

Barkley’s Jessica Best Named Emerging Philanthropist of the Year

Showing the KC community how to #AddGood On May 10, Nonprofit Connect honored Barkley partner Jessica Best and her husband, Brian Stewart, as the Emerging Philanthropists of the Year at their 33rd annual Philanthropy Awards Luncheon. Nonprofit Connect, a nonprofit that links the community to educational and networking resources, honors those who embody the spirit...

Oh, Snap! May Updates Make More Ways to Snap

The disappearing photo-and-video app, otherwise known as Snapchat, released some pretty cool updates this week. You may have noticed Snapchat’s existing creative tools took a trip to the right side of your screen. The text tool, paint brush, scissor tool and sticker dashboard are graced by a few new additions in their right-oriented home, as...

#AddTrends: Is Lonzo Ball Making the Right Marketing Move with His First Signature Shoe?

Last week, highly touted NBA prospect Lonzo Ball announced that he was coming out with his very first signature shoe, the ZO2, under his family-owned Big Baller Brand. It was only a matter of time before the Ball family took matters into their own hands, considering father LaVar’s hefty push for a sneaker deal that...

Millennial Minute: A New Generation of Millennial Parents

Have you heard about our new video series: The Millennial Minute? Twice a month, we will be answering your questions about marketing and selling to the millennial generation. If there is something you want to know, tweet your questions to @millennialmktg #millennialmktgminute…

#AddTrends: Star Wars Day

To some people, today is just another day. To most of the Millennial crowd and so-called nerds alike, it’s known as Star Wars Day. The sole reason this day exists specifically on the fourth of May is due to the most famous quote from the multi-million dollar franchise: May the force be with you. This...