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10 To-Do’s When Building Your Gen Z Content Strategy

Today, the preferred method of communication is via mobile. And when it comes to mobile content, consumers want engagement and discovery, not interruptive advertising. Brands must think of this content as an opportunity for their voice to fit into the…

Gen Z’s Rules for the Social Fab 4

As mentioned in our last post, Gen Z has formed an etiquette that governs individual social media platforms. Using social media, it turns out, is not a free-for-all. In focus groups we conducted for our Gen Z research study, we…

How to Connect to Gen Z, the Post-Digital Generation

While we often refer to the Millennial generation as the first digital natives, today’s teens are truly the first generation of consumers to have grown up in an entirely “post-digital” era. For Generation Z, which we’re dubbing the Pivotal Generation,…

The Birth Years of Millennials and Generation Z

Depending on who you ask or what you read, you’ll likely notice slight variations in the birth years of Millennials and Gen Z. Confusing? Maybe, but generational analysis isn’t an exact science. So, why do generational birth years matter? While generations…

FOMO & FOLO: The Social Addiction of Gen Z

Human civilization has always been averse to technological advances. Even Socrates opposed the development of writing, convinced that knowledge can only be gained through dialogue. The classical philosopher contended that writing something down causes one’s memory of the event to…

NEW BOOK: Marketing to Gen Z

In case you missed the memo, today’s teens are a force to be reckoned with. Yes, you heard us right. While some may define this group as inconsequential members of youth, too young to make a difference in the market,…