Free Knowledge

VR: The Medium of Our Time

Written by Patrick Cooper in collaboration with Kathleen Frazier In the early part of the 20th century, our society crowded around the same device — the radio. It seismically changed the way the world received its news and entertainment. By the mid-century, our medium of choice was the television, a box that forever changed our culture, provided...

Share.Like.Buy: What Youth Marketers Need to Know

In its seventh consecutive year, youth trends marketing conference Share.Like.Buy is set to bring together the best and brightest from across the marketing industry on October 18-19 in Washington, D.C. Both on-stage and among the audience, there will be brand stewards, agencies, researchers, analysts, authors, journalists, influencers and youth trend experts who are set to...

The Power of Hair Care Products in Building Millennial and Gen Z Identity

Millennials and Gen Zers are all about their hair, but it’s about more than simply looking good – they love the ability to build their identity through unique styles. Whether it’s dyeing their hair gray (or silver, depending on your eyes) or buzzing intricate designs into their hairlines (and for that shock-effect with a ponytail),...

Your Brand Idea Matters When Building Internal Culture

“You can’t win with your customers until you first win with your employees.” If you’re in business, you’ve likely heard this saying in one form or another. It’s more than just a saying, however. It is a fundamental truth when it comes to staying competitive in a modern market. Often, the only thing that differentiates...

New White Paper: Building Brands Inside Out

Why Your External Brand Is Only As Strong As Your Internal Culture   Over the past decade, there’s been a boom in retiring Boomers (pun intended), and Millennials are surpassing the oft-forgotten Generation X as the largest generation in the U.S. workforce. Even more impactful, according to a study by Future Workplace, is that 83%...

3 Ways to Better Communicate With Your Millennial Employees

In the same vein that Millennials are a generation of consumers unlike what the market has seen before, they are also a very different generation of employees. After all, before they entered the work force, who would have imagined that…