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What Do GE, Spotify and Patagonia Have in Common?

The answer is a killer content strategy. Thanks to the Millennial generation and the impact of the Millennial MindsetⓇ, people of all ages expect fun, unique and personalized experiences from brands that care about more than just their bottom lines. It’s no longer enough for brands to create the most effective ads or receive the...

Millennial B2B Buyers Come of Age: New Research from Our Partners at Forrester

When it comes to B2C, organizations are already well aware of the extreme influence that Millennials have on the market – but what about B2B? Recent research indicates that Millennials are quickly becoming a dominant force within their firms, with 73 percent being involved in B2B purchasing decisions. Yet, this power is largely going unnoticed...

What is Editorial Authority and What Does it Mean for Your Brand?

Download our latest white paper now. If marketers were asked to define the marketing landscape today in one idea, we hypothesize that idea would be content marketing. While content marketing is not a new phenomenon, it has reached unprecedented levels…

The Millennial Minute: How to Create Brand Value

Have you heard about our new video series: The Millennial Minute? Twice a month, we will be answering your questions about marketing and selling to the millennial generation. If there is something you want to know, tweet your questions to @millennialmktg #millennialmktgminute…

Gen Z Expects Reality in Marketing and Advertising

Download the latest Gen Z research now Teenagers today are overwhelmingly more accepting of differences and are quick to eliminate those brands that do not foster an inclusive community. Similar to how participation defined the Millennial generation (and still does),…