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Gen Z Expects Brands to Support Their Identity

Download our latest Gen Z research now! Generation Z is quickly forcing brands to rethink what they thought they knew about modern marketing. This is a generation that embraces the concept of the “Curated Self.” If you were born before 1980,…

Email Marketing Testing That Actually Improves Return on Investment

It’s my favorite answer to any audience question. I use it frequently when we talk about best practices around Barkley, too. When we want to know what the best, highest, fastest, most impactful tactic or strategy is? I say, “Let’s test it.” But not all tests are created equal. You can test subject lines until...

The Importance of Flavor Adventures to Millennial Snackers

With the rise of the Millennial generation came the rise of a generation of “foodies.” These Millennial foodies are also now the market’s greatest generation of snackers, leading this new frontier of the food industry with a demand for unique…

Snap Inc. Prepares for Ambitious IPO

Snap Inc. has high hopes for growth in 2017, evident by the announcement of the market valuation it sought last week – summing up to $22 billion. According to Snap’s company filing with the U.S. Securities and Exchange Commission (SEC), the mobile messaging app is seeking an initial public offering to be traded as SNAP...

How Dairy Queen Helped Millennials Own Valentine’s Day

It’s time to say goodbye to the old adage of “Valentine’s Day is for couples.” After all, the average age of marriage for Millennials is significantly higher than it was for Boomers and their lifestyle is anything but linear. To…

The Four Snacking Moments Millennials Live By

Download the latest research now! In case you didn’t know, Millennials love to snack – a lot. Out of the 94 percent of Americans who snack at least once per day, Millennials account for the largest piece of the pie,…