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Content Marketing for a Modern Consumer-Driven Market

Marketing as we knew it is long gone. These days, marketing is all about creating authentic connections thanks to the more than 80 million consumers that make up the Millennial cohort. These consumers demand more than just a decent value…

How to Connect to Gen Z, the Post-Digital Generation

While we often refer to the Millennial generation as the first digital natives, today’s teens are truly the first generation of consumers to have grown up in an entirely “post-digital” era. For Generation Z, which we’re dubbing the Pivotal Generation,…

What Brands Need to Know About Content Marketing and Millennials

For the past five years we have been studying millennials and modern consumer trends. From retail buying patterns to flavor preferences to 
how income differentiates cohorts of millennials, we have shared a wealth
 of information about how millennial consumers behave…

Disrupting the Snacking Category Through Innovation

  How often do you snack? If your answer was one or more times per day then your eating behavior is similar to 94 percent of Americans who claim to eat at least one snack per day, according to Mintel. When you couple this with the fact that 50 percent of all eating occasions today...

What Does Millennial Influence Mean for the Confections Category?

Indulgence doesn’t lead to the same end result of self-reward as it used to for consumers. Instead, today’s consumers often face an onslaught of guilt and shame at the thought of eating what isn’t likely “good” for their health or…

The Millennial Minute: Millennial Food Trends Part II

Have you heard about our new video series: The Millennial Minute? Twice a month, we will be answering your questions about marketing and selling to the millennial generation. If there is something you want to know, tweet your questions to @millennialmktg #millennialmktgminute…