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Let’s Be Real: Marketing to Gen Z

Disruption. It’s innovation, and creates the need for adaptation. Generation Z is disrupting the marketplace. You have to understand disruption if you’re going to understand the concept of Marketing to Gen Z. Not only are we an incredibly different audience…

Generation Z, Who I am and How to Reach Me – Part 2

Part 2 In part one of this two-part series, I focused on making each interaction appealing to Generation Z; it’s important to make every post and point of interaction fun, human, succinct and worth the time. Now, I will focus…

Smart Social Tactics For Reaching Modern Consumers

According to Scientific American, social connection is not only the most essential part of being human, it is also a key ingredient in happiness and health. This is particularly true for both Millennials and Generation Z, two cohorts flipping the…

Why “Bite-Sized” is Right-Sized for Modern Consumers

Snackable content, according to Meg Cannistra of Ceros, is comprised of three key characteristics: It’s eye-catching, it’s short and it’s easy to follow. As such, snackable content has always been an important part of marketing, and it is something that…

Old Souls in Young Bodies: Reality in Marketing and Advertising is Key

Order the Marketing to Gen Z book! Teenagers today are overwhelmingly more accepting of differences and are quick to eliminate those brands that do not foster an inclusive community. Similar to how participation defined the Millennial generation (and still does),…