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What’s on Paul Corrigan’s Desk?

Next to the plant wall on the third floor of the historic TWA building we call home-away-from home sits Paul Corrigan, executive design director and part-time banjo maker. A carefully curated collection of mementos not only inspires him and whoever stops by his desk for a meeting, it’s also the topic of his latest feature...

ICR Selects Gen Z Expert Jeff Fromm as Keynote Speaker

Our modern consumer expert, Jeff Fromm, has been selected as the keynote speaker for the 21st annual ICR conference in Orlando, FL on January 14. “We are thrilled to welcome Jeff Fromm as our keynote speaker for our 21st annual conference,” said Tom Ryan, chief executive officer of ICR. “Every generation has a unique set...

Alexa: Book My Vacation

Voice. In case you haven’t heard: it’s the future of everything. While today’s voice assistants are limited to simple tasks, soon Alexa and friends will make purchases informed by schedules and account balances, or plan vacations based on previous purchases and preferences. The dynamic pairing of robotic efficiency and human-like empathy will bring anticipatory sophistication to...

Missouri Lottery: Unfake the Joy

Two decades of porcelain collectibles paired with a day in a dingy bowling alley turned into 30 seconds of hilarity in a new holiday spot from Missouri Lottery. Unfake the Joy plays up lottery-winning reactions to landfill-worthy Christmas gifts—the very kind art director Chris Larberg loves to remember. “When I was really little, I was...

Preview: Consumer of the Future

Full of noise, constant competition and easy access to just about everything, the modern market is full of brands doing anything to stand out, while consumers too often respond by shutting off. Potent modern brands understand why: they listen to and study consumers, then evolve to meet their needs. It’s our business to help brands...

Red Thread: Big Brothers Big Sisters of America

When it comes to building modern brands, we believe the best are built around a core belief—what we call the Red Thread. Unearthing such a unifying idea can open new doors to a brand’s best possible future, a strategy we used to guide a new design system for America’s oldest and largest youth mentorship organization....