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Beer and Connectivity: The Next Generation of Social Drinkers

What does Zombie Dust and an Arrogant Bastard have in common? Both have hefty doses of hops and have earned around four stars on UnTappd. Oh, and both fall into the buzzed-about craft beer category. This category has exploded among Millennials, with about 57 percent claiming to be weekly craft beer drinkers. Of course, beer...

Snapchat Increases Ad Capabilities to Stay Competitive

  Efficient ad interface capability has become a make-or-break criterion for social platforms, as those vying for ad space provide the vast majority of revenue for these companies. As social platforms continue to evolve into complex, yet intuitive, avenues for advertising, Snapchat is doing its part to stay in the game. This week the company...

2017 The Bill Award Winner: Cady Bean-Smith

“The best way to predict the future is to create it.” – Peter Drucker Each year at Barkley, ‘The Bill’ Award is given to an individual partner who, through dedication and hard work, earned the title of “Entrepreneur of the Year.” Named after our founder, Bill Fromm, it is awarded for having a rare vision,...

2017 Add Good Award Winner: Molly Griffin

The annual Add Good award at Barkley is given to the person who bleeds contribution, inspires everyone around them and makes everything they touch better, which includes our culture, our community and our work. It is given to the person with the talent, energy and resourcefulness that makes you believe anything is possible. They truly impact...

#AddTrends: The NBA Finals and Where Viewers Attention Won’t Be

For the third year in a row, the Cleveland Cavaliers will square up and face the Golden State Warriors in the 2017 NBA Finals, which started last night. If history tells us anything, the games will be must see TV for the next couple of weeks. But will most of the action take place on the...

Millennial Minute: How to Connect Via Content

Have you heard about our new video series: The Millennial Minute? Twice a month, we will be answering your questions about marketing and selling to the millennial generation. If there is something you want to know, tweet your questions to @millennialmktg #millennialmktgminute…