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How to Connect to Gen Z, the Post Digital Generation

While we often refer to the Millennial generation as the first digital natives, today’s teens are truly the first generation of consumers to have grown up in an entirely “post-digital” era. For Generation Z, which we’re dubbing the Pivotal Generation,…

Alexa, What’s Ahead in Digital and Culture Trends in 2017?

A new year is under way, which means it’s time to gaze into the smart home crystal ball to see what’s coming in social media, tech, and other industry-related topics. We asked our resident experts to give us their predictions for 2017, and the results are by turns hopeful, exciting and geeky as a live-video-streaming AI chatbot.   Let’s dive in....

Generation Z: We Work Hard For The Money

It’s time to say goodbye to the habits of the Millennial “Trophy Generation.” With the entrance of the Pivotal Generation, we are witnessing a major pivot back (see what we did there) to the practical and aspirational goals of working…

INFOGRAPHIC: Key Points for Marketers Looking to Reach Generation Z

Download the latest Gen Z research now Gen Z isn’t your grandfather’s generation. Then again, it kind of is. A multi-ethnic, pansexual generation that has grown up in an era where social media has brought extreme connectedness, Gen Zers embrace…

What Content Marketers Can Learn from the Music Industry in 2016-17

So, every December, I love reading and learning what popular (and super secret, of course) music blogs, publications and journals have decided upon as the most influential and impactful albums of the year. There’s Stereogum’s list, The Guardian’s list and Highsnobiety’s list crowning Beyonce’s Lemonade as #1, and then Pitchfork’s list nominating Beyonce’s sister Solange...

Show Me, Says Gen Z: Pivotals Want Proof

Download the latest Gen Z research now  In a heavily saturated market, where there is little difference between product choice A and product choice B, how do brands create differentiation? When price points are similar, brands are facing extreme difficulty…