Missouri Lottery: Unfake the Joy
Two decades of porcelain collectibles paired with a day in a dingy bowling alley turned into 30 seconds of hilarity in a new holiday spot from Missouri Lottery.
Unfake the Joy plays up lottery-winning reactions to landfill-worthy Christmas gifts—the very kind art director Chris Larberg loves to remember.
“When I was really little, I was very much into turtles and every year, I’d get turtle paraphernalia,” Larsburg says. “I spent 20 years acting excited about some new porcelain turtle because I never had the heart to tell them that, you know, that’s just a phase. Eventually, I told them that I liked whiskey.”
Head over to MediaPost to read more.