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Barkley Named New AOR for On The Border Mexican Grill & Cantina: Win comes after a national review of several agencies

OnTheBorder.jpg (KANSAS CITY) — On The Border Mexican Grill & Cantina has named Barkley, one of the largest employee-owned agencies in the U.S., AOR for the brand. The win follows a review of several agencies, led by Janet Bustin of Mzyme Marketing. Scope of services for Barkley will include brand strategy, national creative, media strategy, digital, in-store merchandising and menu design. Billings will not be disclosed.

On The Border is the largest Mexican casual dining restaurant brand in the United States. It has 160 franchised and corporately-owned locations in the U.S. and internationally. A new national campaign will launch by summer 2011.
“We have been in a thorough search for a true strategic business partner,” said Steve Clark, CEO, On The Border Mexican Grill & Cantina. “Throughout the pitch, Barkley demonstrated a clear understanding of the restaurant business and a passion for the On The Border brand and its potential. We have challenged them to meet our growing business and marketing goals and have no doubt they are up to the task.”
“This is the kind of call that makes us love what we do,” said Jeff King, CEO, Barkley. “On The Border is a big brand with big spirit. We are thrilled with the partnership—margaritas all-around.”
About On The Border: On The Border Mexican Grill and Cantina is one of the nation’s leading full-service, casual dining Mexican restaurant brands. Begun in Dallas, Texas in 1982, it now encompasses 160 locations; 119 company-owned restaurants and 31 franchise locations in the U.S. from California to Maine, and additional franchise locations in Puerto Rico, South Korea and the Middle East. On July 1st, 2010 On The Border was purchased by Golden Gate Capital, a San Francisco-based private equity group.
About Barkley: Barkley is one of the largest employee-owned agencies in the U.S. Founded in 1964, the agency offers a full range of marketing communications services including advertising, public relations, cause branding, sponsorships and events, relationship marketing, social media, design, media planning and buying, motion graphics, research and interactive marketing. Barkley has offices in Kansas City, St. Louis and Pittsburgh with additional field offices across the nation. More info: and


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February 15, 2011

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