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ICR Selects Gen Z Expert Jeff Fromm as Keynote Speaker

Our modern consumer expert, Jeff Fromm, has been selected as the keynote speaker for the 21st annual ICR conference in Orlando, FL on January 14.

“We are thrilled to welcome Jeff Fromm as our keynote speaker for our 21st annual conference,” said Tom Ryan, chief executive officer of ICR. “Every generation has a unique set of behaviors and as we assess the value of Gen Z, brands need to better understand this demographic to drive long term growth and loyalty. We look forward to learning from Jeff’s expertise and valuable insight, particularly as we head into the New Year.”

In its 21st year, the conference targets management teams of premier public and private growth companies, institutional investors, sell-side research analysts, private equity professionals, sponsoring investment bankers and select media.

“It is a great privilege to be able to address so many companies’ CEOs and Presidents,” said Fromm, “so many of whom who have a great history of growth.”

A weekly columnist for Forbes and co-author of three books on generational marketing, Fromm will be presenting Marketing to Gen Z in the Age of Snackable Content to more than 2000 attendees representing more than 150 of the nation’s largest brands.

Read more here.