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Millennials Conference Attracts Leading Brand Marketers To Share Perspectives

Sneak peek of research findings can be found here.

Barkley, one of the largest independent marketing agencies in the U.S., is hosting the “Share.Like.Buy.” conference September 22-23, 2011, in San Francisco, Calif. The conference will deeply examine newly released data on Millennials from the study “American Millennials: Deciphering the Enigma Generation,” and keynote speakers will give marketers best practices for engaging the Millennial generation.

Featured speakers include the following:

  • Facebook – Eva Hung, Head of Direct Sales Marketing & Communications
  • Frito Lay – Rudy Wilson, Vice President of Marketing
  • MTV – Jeff Lucas, Head of Sales, Networks, Music & Entertainment Groups
  • Sony Music – Dan Pelson, Executive Vice President, Global Direct to Consumer Operations
  • Six Flags – David McKillips, Senior Vice President, Corporate Alliances
  • Sonic – Danielle Vona, Chief Marketing Officer

To learn more about the study and review a brief summary of findings, visit or see this video.

“Holding $1 trillion spending power and representing 80 million people, Millennials present a huge opportunity for marketers, as well as a challenge,” Jeff Fromm, Barkley senior vice president said. “Providing a comprehensive look into the seemingly enigmatic web in which Millennials shop, dine and talk, Share.Like.Buy. will bring understanding and fresh perspectives essential for businesses moving forward.”

The conference agenda is structured around keynote addresses, small group discussions, conversations, networking and two receptions. For more information, including registration and the full conference agenda, visit

About the Study:
The study upon which the conference is based, “American Millennials: Deciphering the Enigma Generation,” was conducted by Barkley in partnership with Service Management Group and The Boston Consulting Group, with more than 5,000 respondents and 3.9 million data points. The study provides new information on a range of digital and social media habits of Millennials, as well as their attitudes in the areas of cause marketing, grocery, restaurant, apparel and travel.

About Barkley:
Barkley is one of the largest employee-owned agencies of its kind. Founded in 1964, the agency offers a full range of marketing communications services including advertising, public relations, cause branding, sponsorships and events, relationship marketing, social media, design, media planning and buying, motion graphics, research and interactive marketing. Barkley has offices in Kansas City, St. Louis and Pittsburgh with additional field offices across the nation. More info: and

For more information, contact Jeff Fromm 816-682-5401 or Mike Swenson 816-423-6144.

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Jeff Fromm

September 12, 2011

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