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NEW BOOK: Marketing to Gen Z

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In case you missed the memo, today’s teens are a force to be reckoned with. You need to understand what we mean by Marketing to Gen Z.

Yes, you heard us right. While some may define this group as inconsequential members of youth, too young to make a difference in the market, the truth is Generation Z is already a powerful cohort of consumers in their own right. In direct spending alone, they account for up to $143 billion in market spend. This number will only continue to grow as Gen Z ages, with predictions that Gen Z will comprise 40 percent of all consumers by 2020.

As such, the time to learn who they are and what they want is now.

Understanding this need, we wrote our latest book, Marketing to Gen Z: The Rules for Reaching This Vast – and Very Different – Generation of Influencers. The book, released TODAY, offers dozens of examples and insights for connecting and conversing with this generation based on original quantitative research and interviews, including how to:

  • Get past Gen Z’s eight-second filter
  • Avoid advertising mistakes that land you on Gen Z’s blacklist
  • Speak Gen Z’s language through the adaptation of content and social strategies
  • Develop the ideal Gen Z consumer journey

It’s time to level up on these up-and-coming consumers before you make the mistake of treating Gen Z just as you did Millennials. As experts on both generations, trust us – they are not the same!

Get your copy of Marketing to Gen Z here!

Angie Read

March 8, 2018

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