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Politics and Brands: The Myth of Playing It Safe

Brands aren’t avoiding politics. They would just prefer you not notice.

This is the bold statement around which our SVP of Intelligence David Gutting wove his latest op-ed for Little Black Book—this time on the subtlety of brands’ activities with politics in the wake of Bud Light’s corn syrup controversy.

“‘Playing it safe’ isn’t what you think it is. It’s a power strategy, nothing more and nothing less. It’s a strategy that companies use to drive an agenda without drawing attention to it, while making people like you and me think that they are just minding their own business.”

Read on here.

jennifer mazi

February 12, 2019

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