According to Jeff’s mom, he is the leading thinker on millennial consumer trends in the city of Leawood, Kansas, and generally plays nicely with others.
Jeff has 25 years of hands-on consulting experience across brand categories. He is the author of Marketing to Millennials as well as the new book, Millennials with Kids. He is also a contributing writer for Forbes. Jeff has given roughly 400 keynote talks to major brands and associations in the past five years on consumer and innovation trends.
Jeff graduated with a dual major in marketing and beer pong from The Wharton School of the University of Pennsylvania. He also attended The London School of Economics. In addition to his day job, Jeff is on the board of directors for Three Dog Bakery, Tickets for Less and an Israeli tech start-up called Change.
An avid tennis player, Suzanne likes to add in as well as Add Good. Her years on the corporate side give her a unique perspective on working with clients and running a tight ship. And serving on the boards of nonprofits has informed her ideas of how to recession-proof brands and maximize their impact.
She came to Barkley from Sprint, where she served most recently as Vice-President of Finance, Planning and Analysis, and Operations. She has deep experience in audits, internal controls, investor relations, cost reduction and financial forecasting, and was involved in the SoftBank acquisition of Sprint.
At Barkley, Suzanne is all about planning the agency’s future while making sure we’re billing in the present.
Data, for a lack of a better word, is good. Data is insight-rich. Data is predictive. Data works. So do most ‘80s movie quotes.
In his career, Chris has been a data entrepreneur, forming his own data company, and a data educator at schools like the Brand Center. He has worked across most industries, from large clients such as Geico, Walmart, and Pizza Hut, to hip clients like 24 Hour Fitness, Build A Bear Workshop and Whole Foods, and international clients such as Nespresso and Eurostar. Still, to most agency creative folk, he’s just a mysterious practitioner of voodoo.
As a data whisperer and Bayesian disciple, Chris’s role as Chief Data Strategy Officer is to utilize data to help our clients achieve their marketing and business objectives. In his spare time he’s a novice father, aspiring cyclist, and nascent archeologist.
The challenge of building underdog brands is what drives Jason as a strategist, collaborator and prime mover of new business at Barkley.
Jason is one of the agency’s many boomerangers, starting his career here but jumping off to other opportunities before coming back home. In a 5+ year stint at Adamson, he worked his way up to partner, cultivating just about every brand in the shop.
Among other awards, Jason was named by Ingram’s as one of Kansas City’s 40 most influential business leaders under 40. He’s used that influence here for more than a dozen (cumulative) years, leading strategy for brands like Hershey, Target, ESPN, Dairy Queen, Nestlé Purina and H&R Block. Jason oversees all account leadership and agency relationships, but sees his main job as making sure everything we do for each client drives business results.
Chris connects things. Culture to business. Strategy to creative. Brand to consumer. This restless interest in how things fit together drives everything he does.
He works with agency teams to connect insights to creative ideas. He leads strategy for brands including Dairy Queen and Noodles & Company. He navigates across brand, consumer and culture to find the insight that fuels the right idea, whether it be a creative, media or business idea.
Chris believes that advertising can always be more human and the business world can always be more creative. He puts those beliefs into practice every day and champions efforts to achieve those ends. He’s been at Barkley since 2010 and has worked in several spaces, including restaurant, retail, travel and CPG. He’s worked on clients such as Spirit Airlines, Ball Canning, Marmot, Missouri Lottery, Dice, Lee Jeans and Blue Bunny.
We like to say that Bryan walks to the beat of a different drummer: himself. He’s a working musician, but is as happy banging away to solve business and marketing problems for clients as he is coming up with his next creative drum fill.
Bryan has 25 years of experience working on both the corporate and agency sides of the business. He’s worked in CPG, retail, telecom, and destination marketing. Brands he’s worked with include Hershey, Anheuser-Busch, Sprint, Hallmark, Citibank, Russell Athletic, NASCAR, Best Western Hotels, Big Lots, and Cabela’s. That’s just scratching the surface.
At Barkley he brings those unique experiences to a variety of brands, leading multiple accounts and new business pitches. His impact on the energy level at the agency has been, let’s say, percussive.
If you ask his colleagues to name the essential quality that makes David who he is, most would probably say “curiosity.” He’s fascinated by the ways people create culture, and by the ways companies try to connect to both.
David has worked on some of the most innovative and well-respected brands in the world: Energizer, Samsung, HP, Nissan, American Airlines, Nestlé, Clif Bar, Dairy Queen … and the list goes on. His insights and contributions have won some of advertising’s biggest awards, including gold EFFIES and Gold Cannes Lions. For the last 20 years he’s directed strategy at top shops like Wongdoody, TBWA/CHIAT/DAY and Publicis.
His unique intelligence elevates Barkley’s work at every level, integrating strategy with creative and bringing big ideas to the table, or to our famed speed-dating chairs on the second floor, which he prefers to actual tables.
A career at the agency may have seemed inevitable for Dan, as the son of Barkley’s founder, Bill Fromm. But Dan had an entrepreneurial streak from early on and put it to work after graduating with a degree in Film and Television.
After freelancing and writing for a small daily newspaper, Dan went to work in production at ESPN. In six years at the Sports Leader, he worked in a broad range of roles, settling in producing news reports and feature stories from events around the country.
Dan then combined his love for sports and business by co-founding Three Wide Marketing, where he served as President for seven years. After Barkley bought Three Wide, he worked in various roles of increasing responsibility on the account side, eventually becoming President/COO in 2012.
Dan manages client teams and oversees our digital, media, creative and innovation efforts. He nurtures the entrepreneurial spirit that now drives the agency, contributing to new business development while ensuring that we deliver the best possible work to clients.
Brad is into brands — how they develop, how they connect to consumers through products and service as well as marketing, and how they stay relevant.
He started his advertising career over 25 years ago on the retail side, working with clients such as Walmart, Sam’s Club and Payless ShoeSource. In 2004, he transitioned to the CPG side of advertising and was responsible for building Barkley’s CPG team from one account to several.
His experience includes Blue Bunny Ice Cream, Weight Watchers, Mueller’s Pasta, American Italian Pasta, Dawn Foods, Cake Boss Cakes, Cargill Red Meat, Honeysuckle White, Shady Brook Farms, Minute Rice, Daisy Cottage Cheese and Tetra Pak. Brad is an expert in millennial marketing, having led the first millennial study conducted by Barkley. He is the publisher of CPGTrends.com.
Business Insider named Jason one of the “Most Sought-after Creatives by Other Agencies.” We sought him and got him.
We already knew his work. Jason joined newly opened Deutsch LA in 1998 and for six years helped make it a creative force. He worked on Expedia.com, DIRECTV, Mitsubishi, Coors Light, California Cheese and Baskin-Robbins. He helped Sony PlayStation outsell Microsoft Xbox for the first time in console history with the “It Only Does Everything” campaign. We’re pretty sure he’s the only creative director ever to have three ads for three different clients in the same Super Bowl.
At Barkley, Jason oversees every aspect of the creative process to produce work that blows clients’ minds and connects people to the brands we serve. When he’s not doing that, he’s rooting for the Kansas City Chiefs, which for some reason was his team long before he got here.
Part geek, part entrepreneur, part strategist and part-time bartender, Mark is a unique hybrid of skills and interests. He’s also part titanium, but that’s a whole other story.
Mark founded an internationally acclaimed digital agency, lookandfeel new media, with a client roster that included big brands like Sprint, Jockey and the Kansas City Chiefs, as well as nonprofits like Harvesters. Barkley took notice and bought lookandfeel in 2005.
Mark now leads Moonshot, the agency’s core innovation group. Under his guidance Moonshot has won Adweek’s Gold Project ISAAC Award, which celebrates invention in media, advertising, marketing and technology. He’s led digital, e-commerce and innovation work for brands like Sears, Krispy Kreme, Lee Jeans, Payless ShoeSource and many more.
Jeff is surely one of the few ad guys ever to start his career as an intern at the same agency where he later became CEO. We always remind our interns of that. Most of them seem to work harder afterwards.
Jeff’s journey to the helm of Barkley wasn’t without a few swerves and valuable pit stops along the way, including GSD&M in Austin and Fletcher Martin in Atlanta. He then became a partner at Three Wide Marketing, which Barkley purchased in 2003, finally bringing Jeff back. In 2009, he was named CEO.
He and his team have transformed the 50+ year-old agency into one of the most sought-after experts on brand modernization and future-proofing clients. He has helped build a purpose-driven culture that inspires our partners and enables great work. Since 2011, Barkley has enjoyed its most rapid growth in the company’s history.
Outside of Barkley, Jeff is active in YPO International (Young Presidents’ Organization), serves on the Kansas City Council of the 4A’s, and is a regular 4A’s speaker across the country. He supports the local arts through his board position with the Kansas City Repertory Theatre and is actively involved with Big Brothers Big Sisters.
Brands live and die by the power of their ideas. The right ones can future-proof a brand for years. Getting to that takes vision, collaboration and craft—and Tim’s approach is to explore the intersections, work forward and backwards, and smash things together to discover something new that, ultimately, creates a brand’s biggest possible future.
Tim’s unique philosophy and skills were honed at TBWA/CHIAT/DAY, Leo Burnett, Team Detroit, and JWT, creating powerful brand ideas for Microsoft, Ford, GM, Reebok, Dannon, Nestlé and Kimberly-Clark.
As Chief Idea Officer, Tim guides our Red Thread development for each brand, harnessing the power of strategy, creative and engagement while constantly working to reinvent what a creative idea company can and should be.
After two decades in the business, Sara has learned one central lesson: it’s all about the people. Whether working with pet food, telecom, power tools or women’s lingerie, it all comes down to the people you work with and the people you’re serving.
This passion for people has led Sara to co-found the Barkley women’s group, offering networking opportunities and leadership training to encourage the female staff to grow and learn in their careers. She also leads the agency’s culture team, creating an energetic, positive environment that keeps Barkley on Best Places to Work lists in Ad Age and Kansas City Business Journal.
In addition to heading an account group with Vanity Fair, Children’s Health System of Texas, and H&R Block, Sara oversees training for all account teams at Barkley. On her lunch hour, she runs stairs—but to us, she’s already at the top.
Ask Amy about the weirdest legal issue she’s had to deal with in her career, and she’ll probably mention bat guano. You don’t want to know. (Yes, you do.) This just hints at the vast range of her legal experience.
Before joining Barkley, Amy spent 13 years in private practice, most recently as a partner at the law firm of Lathrop & Gage. Her focus was on commercial and employment litigation, including false advertising, trade secret and non-compete, and breach of contract disputes. She has first-chair experience for both plaintiffs and defendants in courts across the country. Notably, Amy was one of Barkley’s outside attorneys from the first day of her legal career as an intern until she came in-house.
She now serves as our Chief Legal Counsel/EVP Human Resources, overseeing and handling all things legal, human resources, facilities and IT.
Katy has a unique, positive energy that supercharges everything she does. One of her favorite terms is “kick-ass,” and she tries to bring that spirit to every brand she works on, every idea or piece of copy she touches and every meeting she’s in.
Maybe she picked that up in Boulder at Crispin, Porter + Bogusky, working on brands like Old Navy and Baby Carrots. Or in Boston at Mullen, creating campaigns for Zappos.com and Jet Blue. Or maybe she was born with it. Wherever it comes from, it’s that relentless positivity that has led to numerous industry awards and to being named one of Business Insider’s most creative 30 under 30.
Katy is currently the creative leadership on Hershey, Anheuser-Busch, Cargill, Noodles & Company and Vanity Fair, as well as a number of other brands since joining Barkley.