Crossroads

Crossroads Introduction

We guard the glass house of brand reputation at the corner of make and break. Public relations means communication that builds relationships. Ultimately, that’s about trust. Trust is a fluctuating currency for companies and brands today.

The vast range of channels and niches, the capacity for anyone, anywhere, to affect perceptions of your brand and the heightened expectation of access and transparency, all combine in a volatile mix that can explode in a matter of hours, any day of the week, in a very public way. We’ve seen it. And we’ve solved it.

We believe everything you say and do makes promises. Our business is to ensure that your business makes the right promises—and keeps them. We do this through influencers, cause marketing, internal relations, crisis management and leveraging our relationships with Barkley. We’re your strategic partner in communication. We keep it real.

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Crossroads Capabilities

  • Strategic PR Plan & Message Development
  • Media & Influencer Relations
  • Crisis Management
  • Media Training
  • Internal Relations
  • Media Strategy, Monitoring & Reporting
  • Nonprofit Rebranding
  • Cause Program Auditing & Consulting