FutureCast Introduction

The marketplace is changing at an unspeakable rate. We don’t try to catch up. We intentionally stay in beta. We’re a Marketing to Millennials company. We partner with our clients to future proof their brands by developing strategies that have impact across their entire business and help them win in the Modern Brand era.

Many companies are struggling to understand this new consumer audience.  They approach many categories with lower household penetration, less frequency, lower buy rates and new needs. Our approach is built to facilitate rapid transformation for client partners creating their greatest possible futures. With our unparalleled cultural insight and expertise in understanding the unpredictable, undiscovered and undeniably influential population Millennial Mindset®, we create actionable strategies to help brands have a clear view of their current and future consumers.

We wrote the book (literally) on Marketing to Millennials and Millennials with Kids and are industry leaders on modern consumers. Get a feel for the unique perspective we bring to the conversation in our regular Forbes column, other major publications and our own content hub, Millennial Marketing.

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FutureCast Capabilities

  • Millennial Mindset Audit
  • Identifying consumer demand
  • Portfolio Planning
  • Brand Architecture
  • Activation and Engagement
  • Insight-driven innovation
  • Cultural Trend Spotting