Moonshot Introduction

Innovation is more than new technology and disruptive business models—it’s an essential skill for modern brands. Action, experiences and invention are every bit as important as stories, content and ads in expressing a brand’s idea. Moonshot helps clients adapt to changing markets and consumers, or better yet, proactively shape those changes, not just by “getting to the future faster,” but first by identifying “which future?”

Using a human-centered design approach, we identify innovation strategies, imagine possibilities, make and test prototypes to realize those opportunities, help inspire innovation culture and capabilities and do unique experiential design work.

Innovation is a big part of how Barkley future-proofs brands and Moonshot is the ever-evolving core of that discipline.

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Moonshot Capabilities

  • Experience design
  • Innovation strategy & process
  • Rapid prototyping
  • User testing & analysis
  • Teaching & facilitating
  • New business development