Invent
your future
now.

Emerge stronger from COVID-19 with a brand built for what’s next.

Strong brands don’t go dark in times of crisis—they focus on
useful innovation to evolve in order to meet the needs of their
consumers. And while no one knows exactly what the future
holds, your responsibility is to make tough decisions for your
brand. We can help.

A sprint to ideas.

We’ve created a two-week, collaborative workshop to identify new and untapped opportunities to help your brand come out of this pandemic. From business ideas to marketing ideas, these holistic strategies will consider the entire Whole Brand Spectrum, designed to meet both your consumers and employees where they are—and where they are going.

How it works.

We start fast with a kickoff that serves as a brief for the sprint, fueled
by rapid hypotheses, an initial audit, research, and industry-specific,
modern consumer insights. A senior-level, cross-disciplinary team will
then fully immerse itself in your business to uncover innovative ideas
to map out a market recovery plan.

Let’s talk


Experts

Tim Galles

Tim Galles

Chief Idea Officer

Part strategist, creative director, designer and communications planner, Tim Galles is Chief Idea Officer of Barkley. His varied career includes notable ideas for brands like Microsoft, GM, Ford, Reebok, Target, Anheuser- Busch, Nestlé, Kimberly-Clark, Planet Fitness and Dairy Queen.

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Jim Elms

Jim Elms

Chief Engagement Officer

Prior to rejoining Barkley, Jim worked as the head of context strategy for Grey Worldwide, global CEO for Initiative, and global managing director at IPG. During his career, Jim has led relationships with Nike, Unilever, AB InBev and Amazon (which continues to this day).

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Katy Hornaday

Katy Hornaday

Chief Creative Officer

From TV and digital to social and experiential, Katy leads all creative at Barkley to help brands like Dairy Queen, Hershey, Planet Fitness and Vanity Fair Lingerie discover their biggest possible futures. She’s also worked on a variety of brands, from Volkswagen to Old Navy, and for agencies like Crispin, Porter + Bogusky and Mullen.

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Chris Cardetti

Chris Cardetti

SVP / Executive Strategy Director

Chris works with Barkley’s strategy team on a high-level brand strategy all the way down to everyday promotions. He’s led the brand revitalization of Dairy Queen under its “Fan Food. Not Fast Food.” brand idea and Spirit Airlines under its “Bare Fare” rebrand campaign. Other recent experience includes Target, Ball Canning, Russell Athletic, and Marmot.

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Futurecast

Fresh thinking from the front lines.Futurecast