Lead Forensics

to ideas.

The world has changed. How quickly you adjust determines your future.

That’s why we created Scratch Sessions: to accelerate your work in reimagining what’s possible for your brand.

Speed is your competitive advantage.

Strong brands don’t go dark in crisis—they innovate and evolve to meet consumers’ needs. Our Scratch Sessions are designed to help you do just that. Designed as immersive 48-to-72-hour sessions, these high-adrenaline, hyper-focused experiences have one purpose: to evolve your organization into a whole brand—built for the future. From business ideas to marketing ideas, these holistic strategies consider the Whole Brand Spectrum, designed to meet both your consumers and employees where they are—and where they are going.

Each Scratch Session focuses on one of five essential elements that exist inside every whole brand.

Red Thread

Unearth, articulate and declare a singular idea that will guide and inspire every action your brand takes, from the inside out.


Guide your consumers through every experience of your brand with purpose, consistency and intention, creating unparalleled brand equity and memorability in the process.


Discover, imagine and create useful brand actions that prove your brand’s Red Thread to the world, ultimately creating powerful word-of-mouth and consumer advocacy opportunities.

True Believers

Find and frame the people who love and understand your brand the best— employees and consumers alike—so you can rally them to find and inspire others like them.

Whole Brand Journey

Explode your red thread in as many ways as possible to create a highly connected, coherent brand that consumers can remember and reach when they need it most.


Request a Scratch Session designed around your unique needs in any of the following areas: purpose, sustainability, media strategy, content and social strategy, product or service development, PR, business models, internal brand culture and innovation strategy.

Ready to build your brand’s biggest possible future?

Start here

Brand-building blueprints.

We believe in this work so much, we wrote a book about it. Part workbook, part prediction for the future, Scratch is a how-to guide for brands navigating a new reality where purpose beats interruption—and every action you take matters to the consumers you’re trying to reach. Quite possibly the most important work you’ll ever do as a business leader, this book could change everything.

Read Excerpt


Here are some of
our latest insights on
whole brand thinking.Futurecast